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Our Guests Will Love Your Merchandise!

Thank you for considering the Loveland Fire & Ice Festival as a venue to display and share your merchandise! We look forward to working with you as we deliver a high quality, fun, and memorable event for thousands of families!

We do, however, work within the confines of regulations, laws, and requirements. Your professionalism and adherence to the requirements stated in the application process are appreciated.

Below is a list of the things you need to know in order to apply.

Step 1: Complete the Online Application Form

The application form is online and must be completed in one session. Before completing this form, please be prepared with the following documents and information:

  • 1 Please gather and prepare the following documents prior to beginning the application process. You'll be provided an opportunity to upload them on the online application form.
    • Certificate of Liability Insurance (COI)
      All Marketplace Vendors must submit a certificate of liability insurance naming the Loveland Fire & Ice Festival, Blazen Illuminations, and the City of Loveland as additionally insured.
      • Under the section “Description of Operations,” please include this wording: “Loveland Fire & Ice Festival, Blazen Illuminations, and the City of Loveland are additionally insured with respect to General Liability.”
      • Under the section “Certificate Holder,” please include this address: Blazen Illuminations, 1437 N. Denver Ave., Unit #222, Loveland, CO 80538.
    • City of Loveland’s Special Event Tax Form
      Download and complete the City of Loveland’s Special Event Tax Form. In addition to uploading it on the application form, you are required by the City to post this form at your tent or truck for the duration of the Festival. To learn more about this form, please visit the City of Loveland’s Sales Tax Special Events website.
  • 2 One or more files containing your company logo(s), either as images (jpg, png, pdf) or as design files (Adobe Photoshop, Illustrator, or eps format). Please upload the largest sized images possible.
  • 3 One or more photos of your cart, trailer, or set-up as it will look at the Festival. You will be provided an opportunity to upload these photos on the application form.
  • 4 Dimensions of the cart/truck/trailer/tent used for sales.

    New for 2017

    Due to the nature of this outdoor winter festival and the chance of experiencing extreme winds, snow, rain, etc., the Loveland Fire & Ice Festival Producers are taking extra safety precautions which include requiring all tent vendors to rent their tent set up from the Festival Producers. In addition to addressing these safety concerns, the tent package includes a 10 x 10 tent, set up and take down labor, supporting weights (based on legal requirements), 3 sides, 8’ table, 2 chairs and any maintenance needed during the event. We do appreciate that you may have tents that are themed for your business and product, therefore, we will help you to incorporate your banners and signage in the new tent set up as outside tents will not be allowed.

  • 5 Square footage of space (in feet) that you require or prefer.
  • 6 An itemized description and selling price of all merchandise.
  • 7 We encourage you to provide your own electrical power. If it's impossible for you to do so, we have options to provide onsite power for an additional cost. (See Electrical Service Fees below).
  • 8 A $35 non-refundable application fee must be paid via credit card at the end of the online application form.

Step 2: Submit Fees

After you submit the online application form, you will be contacted by a Blazen Illuminations’ team member in order to complete the second step of the application process. This process requires the submission of the following fees:

  • 1 Participation Fee
    Please choose one of the following (both options include participation all three days):
    • Option 1: Self contained truck, cart, or trailer - $300, plus 10% of the total sales from the event.
    • Option 2: 10 x 10 Tent Package - $600, plus 10% of the total sales from the event. Tent package includes 10 x 10 tent, 3 sides, 8’ table, 2 chairs, appropriate tent weights, maintenance throughout the event, as well as set up and take down labor.
  • 2 Booth Deposit
    A $200 refundable deposit is required with your application and will be returned to you after the booth space is cleaned, inspected, vacated, as well as total sales reported and 10% of said sales paid to the Festival Producers.
  • 3 Electrical Service Fee
    Power is available for an additional cost during Festival show hours (Friday 5pm-10pm, Saturday 10am-10pm, and Sunday 10am-8pm).


    • A 20 amp circuit is available for $80/each (Friday 5pm-10pm, Saturday 10am-10pm, and Sunday 10am-8pm)
    • A 50 amp circuit is available for $175/each (Friday 5pm-10pm, Saturday 10am-10pm, and Sunday 10am-8pm)

The Participation Fee and refundable Booth Deposit should be sent as two separate checks. Your application is considered “incomplete” until these checks are received in our office. Your Electrical Service Fee can be paid on the same check with your Participation Fee.

Please make both checks payable to (and mail to):

Blazen Illuminations, LLC
1437 North Denver Avenue, Unit #222
Loveland, CO 80538

Please remember that only complete applications will be processed. This includes the submission of:

  • Certificate of Liability Insurance (COI)
  • City of Loveland’s Special Event Tax Form
  • Payment of the Participation Fee, Power (if applicable) and Booth Deposit due no later than Monday, January 30th, 2017.

All registrations must be received by Sunday, January 15th, 2017. No refunds will be made after Sunday, January 15th, 2017. Cancellations must be received by the Blazen Illuminations' Office no later than Friday, January 20th, 2017. Please provide a written notice as well as a courtesy phone call.

Loveland Fire and Ice Festival Dates

You may check-in and set-up on
Friday, February 10th,
any time between 8am to 4pm