Gradient line


Our Guests Will Love Your Merchandise!

Thank you for considering the Loveland Fire & Ice Festival as a venue to display and share your merchandise! We look forward to working with you as we deliver a high quality, fun, and memorable event for thousands of families!

We do, however, work within the confines of regulations, laws, and requirements. Your professionalism and adherence to the requirements stated in the application process are appreciated.

Below are the steps necessary in order to participate.

Step 1: Gather Application Documents and Information

A completed applicaiton is required to apply to participate. The application form is online and must be completed in one session. Before completing this form, please be prepared with the following documents and information:

  • 1 Certificate of Liability Insurance (COI) Document
    All Marketplace Vendors must submit a certificate of liability insurance naming the Loveland Fire & Ice Festival, Blazen Illuminations, and the City of Loveland as additionally insured. You'll have an opportunity to upload this document in the application form.
    • Under the section “Description of Operations,” please include this wording: “Loveland Fire & Ice Festival, Blazen Illuminations, and the City of Loveland are additionally insured with respect to General Liability.”
    • Under the section “Certificate Holder,” please include this address: Blazen Illuminations, 1437 N. Denver Ave., Unit #222, Loveland, CO 80538.
  • 2 City of Loveland’s Special Event Tax Form
    Download and complete the City of Loveland’s Special Event Tax Form. In addition to uploading it on the application form, you are required by the City to post this form at your tent or truck for the duration of the Festival. To learn more about this form, please visit the City of Loveland’s Sales Tax Special Events website.
  • 3 One or more files containing your company logo(s), either as images (jpg, png, pdf) or as design files (Adobe Photoshop, Illustrator, or eps format). Please upload the largest sized images possible.
  • 4 One or more photos of your cart, trailer, or set-up as it will look at the Festival. You will be provided an opportunity to upload these photos in the application form.
  • 5 Dimensions of the cart/truck/trailer/tent used for sales.

    Tent Package Description

    Due to the nature of this outdoor winter festival and the chance of experiencing extreme winds, snow, rain, etc., the Loveland Fire & Ice Festival Producers are taking extra safety precautions which include requiring all tent vendors to rent their tent set up from the Festival Producers. In addition to addressing these safety concerns, the tent package includes a 10 x 10 tent, set up and take down labor, supporting weights (based on legal requirements), 3 sides, 8’ table, 2 chairs and any maintenance needed during the event. We do appreciate that you may have tents that are themed for your business and product, therefore, we will help you to incorporate your banners and signage in the new tent set up as outside tents will not be allowed.

  • 6 Square footage of space (in feet) that you require or prefer.
  • 7 An itemized description and selling price of all merchandise.

Step 2: Complete the Online Application Form

Complete the multi-page form by entering the information and uploading the documents you prepared above. At the end of the process, you'll be presented with a list of fees that must be paid via a credit card. These fees are listed below. Prices listed will increase after Labor Day, 2017.

  • 1 Application Fee
    A $35 fee is required from each applicant.
  • 2 Booth Space Fee
    You must reserve a booth space in which to display your merchandise. If you provide a self-contained truck, cart, or trailer, it must fit within the booth.
    • Option 1: One 12'x12' booth ($300)
    • Option 2: One 12'x24' booth ($600)
  • 3 Tent Package Fee (Optional)
    Need a tent to cover your booth space? Then consider a tent package which includes a 10' x 10' tent with 3 sides, an 8’ table, two chairs, appropriate tent weights, maintenance throughout the event, as well as set up and take down labor. Tent packages are optional.
    • Option 1: One 10'x10' tent package ($325)
    • Option 2: One 10'x10' tent package with lights ($400). Requires the purchase of at least one 20 amp power package below.
    • Option 3: Two 10'x10' tent packages ($650)
    • Option 4: Two 10'x10' tent packages with lights ($800). Requires the purchase of at least one 20 amp power package below.
  • 4 Power Package Fee (Optional)
    We encourage you to provide your own electrical power. If it's not possible for you to do so, we have options to provide onsite power for an additional cost. Power is available only during Festival show hours (Friday: 5pm - 10pm, Saturday: 10am - 10pm, and Sunday: 10am - 8pm). Power packages are optional, unless you purchased a tent package with lights above.
    • Option 1: One 20 amp circuit ($85)
    • Option 2: Two 20 amp circuits ($170)
    • Option 3: One 50 amp circuit ($165)
    • Option 4: Two 50 amp circuits ($330)

Please remember that only complete applications will be processed. This includes the submission of:

  • Certificate of Liability Insurance (COI) Document
  • City of Loveland’s Special Event Tax Form

All registrations must be received by Thursday, January 25th, 2018. No refunds will be made after Thursday, February 1st, 2018. Cancellations must be received by the Blazen Illuminations' Office no later than Monday, January 29th, 2018. Please provide a written notice as well as a courtesy phone call.

Step 3: Fax your Booth Deposit Hold Form

All merchants must download, complete, and fax a Booth Deposit Hold Form to the Blazen Illuminations office at 800.980.4154 immediately following the submission of your online application above. Your application is considered “incomplete” until this completed form is received in our office.

By signing and returning this form, you give Blazen Illuminations permission to debit your credit card account in the amount of $250.00 on or after February 11th, 2018 in the event you vacate your rented booth space at the 2018 Loveland Fire & Ice Festival prior to checking out with the event staff. Proper check out consists of a sign off from an authorized Blazen Illuminations team member no later then 10:00 pm on Sunday, February 11th, 2018.

For a team member to sign off, the following must be completed:

  • Your booth space must be cleaned, inspected and vacated.
  • A Participation fee of ten percent of your total sales must be paid to the Festival Producers (see below).

This form provides us with permission for a single transaction only and does not provide authorization for any additional unrelated debits or credits to your account.

Step 4: Submit Your Participation Fee at the Festival

A participation fee is required from all merchants. This fee amounts to ten percent of your total sales from the festival and is to be paid prior to checkout at the Festival.

Loveland Fire and Ice February 9 - 11, 2018

You may check-in and set-up on
Friday, February 9th,
any time between 8am to 4pm